About Grit & Virtue

A personal development company for modern-day women.

Our Mission

We equip women on a mission to build unstoppable momentum, become spiritually confident, and to never feel alone on the journey.

Who is she exactly?

A woman on a mission is pursuing wholeness and growth in every season of life.

Who is she exactly?

A woman on a mission is pursuing wholeness and growth in every season of life.

Our Approach

We focus on holistic growth: helping her improve self-awareness, align to her true identity, become spiritually confident, and do meaningful work. Our process guides her on the journey of becoming who she was created to be, while pursuing wholeness in every season of life.

ICF COACHING

SPIRITUAL FORMATION

BIBLICAL PRINCIPLES

POSITIVE PSYCHOLOGY

NEURO LINGUISTIC PROGRAMING

Our Approach

We focus on holistic growth: helping her improve self-awareness, align to her true identity, become spiritually confident, and do meaningful work. Our process guides her on the journey of becoming who she was created to be, while pursuing wholeness in every season of life.

ICF COACHING

SPIRITUAL FORMATION

BIBLICAL PRINCIPLES

POSITIVE PSYCHOLOGY

NEURO LINGUISTIC PROGRAMING

We walk with her on the journey, we know her by name.

Charlena Ortiz, G&V Founder

We walk with her on the journey, we know her by name.

Charlena Ortiz, G&V Founder

about us

about us

Our Why

You’re a woman on a mission. You’re pursuing a life well-lived. You’re purpose-driven. You have dreams, and now you don’t have to do it alone.

We exist to walk with you on the journey as you develop both personally and professionally.

Women are changing the world, breaking barriers in the marketplace, fighting for honorable causes, and stepping into leadership roles that are reshaping our culture.

However, the journey can feel overwhelming, lonely, and riddled with setbacks.

It takes grit to go after more. To push through the challenges of life. To fight back the negative thoughts and keep showing up day after day.

It also takes virtue to live a life well-lived. To journey with honor and integrity. To embrace grace and to love recklessly.

At Grit & Virtue, we’re committed to standing in and up for you, so you can accomplish your goals and reach your God-given potential.

about us

Our Why

You’re a woman on a mission. You’re pursuing a life well-lived. You’re purpose-driven. You have dreams, and now you don’t have to do it alone.

We exist to walk with you on the journey as you develop both personally and professionally.

Women are changing the world, breaking barriers in the marketplace, fighting for honorable causes, and stepping into leadership roles that are reshaping our culture.

However, the journey can feel overwhelming, lonely, and riddled with setbacks.

It takes grit to go after more. To push through the challenges of life. To fight back the negative thoughts and keep showing up day after day.

It also takes virtue to live a life well-lived. To journey with honor and integrity. To embrace grace and to love recklessly.

At Grit & Virtue, we’re committed to standing in and up for you, so you can accomplish your goals and reach your God-given potential.

Founder's Note

After years of coaching women through personal and professional terrains, our founder, Charlena Ortiz, couldn’t ignore the patterns she began to see.

Women building out of fear, being aligned with false identities, feeling disqualified and alone, and being held back by anxiety.

This realization weighed heavy on her, and she knew something needed to change.

After a God-moment, she developed an unshakable conviction. So, she began to discern and strategically lay the foundation with practical and proven methods to truly catapult you forward. To help you become your best self from the inside out. To experience real transformation.

We’re dedicated to our community, where every day, thousands of women, in unique seasons of life, experience real connections, coaching, guidance, and encouragement that inspire their souls.

By serving you, the everyday woman on a mission — the dreamer, go-getter, and purpose-driven woman — we’re creating multiplying effects together that will transform your life, your family, and the ground in which you stand on!

In essence, it’s about your journey of becoming.

Becoming the woman you were designed to be, and living out what you were created to do. A woman that moves forward with conviction, freedom and confidence. Who kicks down doors, not only for herself, but also for those around her. Living a life well-lived.

A woman on a mission.

Founder's Note

After years of coaching women through personal and professional terrains, our founder, Charlena Ortiz, couldn’t ignore the patterns she began to see.

Women building out of fear, being aligned with false identities, feeling disqualified and alone, and being held back by anxiety.

This realization weighed heavy on her, and she knew something needed to change.

After a God-moment, she developed an unshakable conviction. So, she began to discern and strategically lay the foundation with practical and proven methods to truly catapult you forward. To help you become your best self from the inside out. To experience real transformation.

We’re dedicated to our community, where every day, thousands of women, in unique seasons of life, experience real connections, coaching, guidance, and encouragement that inspire their souls.

By serving you, the everyday woman on a mission — the dreamer, go-getter, and purpose-driven woman — we’re creating multiplying effects together that will transform your life, your family, and the ground in which you stand on!

In essence, it’s about your journey of becoming.

Becoming the woman you were designed to be, and living out what you were created to do. A woman that moves forward with conviction, freedom and confidence. Who kicks down doors, not only for herself, but also for those around her. Living a life well-lived.

A woman on a mission.

our team

Charlena Ortiz

founder | head coach & vision chaser

Charlena is an introverted extrovert, who has developed a conviction of helping women break through barriers. After studying Business and Marketing at Philadelphia University and becoming a certified coach with a focus on Positive Psychology, she moved to Silicon Valley with her husband and started her coaching practice.

After years of coaching, she founded Grit & Virtue and has led the way ever since. It took years of helping women in different seasons of life for her to realize that there was a need for a place where women can thrive from a holistic perspective.

Today, she’s focused on taking the company to new heights, while she also makes time to coach clients, speak, and write about all things personal and professional growth.

READ HER STORY

Roberto Ortiz

Design | Tech | Strategy

Roberto started his design and entrepreneurial journey as a teenager. He then quickly jumped into the big leagues and has worked for companies such as Lockheed Martin, Google, and Yahoo!. Roberto now leverages the power of design and technology to improve user experiences across Grit & Virtue. He’s involved with everything from ideation to launch, branding to web development, and helping ensure we deliver high quality experiences.

In addition, Roberto is a consultant and advisor for companies and organizations. When given the opportunity, you can find him speaking and writing on the topics of design, diversity, and marriage.

Kimberly Saquing

Community

As a passionate champion of women, Kimberly helps lead the community of Grit & Virtue. Based in San Francisco, she is also a pastor, creative strategist, wife, and mother of 3 rockstar kids.

Carrie Vipperman

Editorial

Carrie helps lead the editorial strategy at Grit & Virtue. Based in Mckinney, TX, she is also a writer, wife, mother of 3, and passionate about incorporating her faith into life’s beautiful mess.

Kimberly Saquing

Community

As a passionate champion of women, Kimberly helps lead the community of Grit & Virtue. Based in San Francisco, she is also a pastor, creative strategist, wife, and mother of 3 rockstar kids.

Carrie Vipperman

Editorial

Carrie helps lead the editorial strategy at Grit & Virtue. Based in Mckinney, TX, she is also a writer, wife, mother of 3, and passionate about incorporating her faith into life’s beautiful mess.

ADVISORS & MENTORS

our village


ADVISORS & MENTORS

our village


guiding principles

our values

our values


Community

We believe people matter. We believe it takes a village to birth a vision. We believe we are better together. We value wisdom and accountability on this journey. Therefore, we foster a safe environment, so women can come as they are, let their hair down, and be known.

Growth

We believe in progression over perfection. We believe small steps matter. We believe in dreaming big and planning small. We value momentum that is built by showing up everyday. Therefore, we help our community develop daily habits of focus and accountability.

Family

We believe family is our first ministry. We believe marriage is sacred. We believe healthy homes build healthy people. We value the unique, yet critical, roles that only we can individually fill. Therefore, we guide our community in developing healthy rhythms between family and vocation.

Integrity

We believe in high moral standards. We believe character comes before kingdom. We believe in stewarding our gifts and resources well. We value hard work, without compromising our souls. Therefore, we challenge our community to elevate their character and values.

Devotion

We believe in relationship over religion. We believe in the power of prayer. We believe work is a form of worship. We value Biblical principles and integrate them into everything we do. Therefore, we help our community develop life-giving soul care practices that lead them to wholeness.

Quality

We believe design matters. We believe in fair trade. We believe in building slow. We value the work that goes into the details that no one ever sees, but instead feel. Therefore, we elevate the quality of every experience and product, because our community deserves it.

Collaborations & Features

Collaborations & Features

we exist because they do

our community

What started as a way to track our social activity, has turned into a beautiful glimpse into the lives of our community.

550,000+

Moments tagged with #gritandvirtue

Since launching in 2015 we’ve intentionally spent time learning how to best serve our community. They spoke. We listened. Now we journey together.

3,000+

women surveyed and interviewed

Our website serves as a resource center for our community. Featuring interviews, stories, and insights from our team, partners, and amazing contributors.

110+

countries tuning in

We believe in helping women build up their spiritual confidence and their walk with God. So, we’ve developed a series of Devotionals to help them dive deeper into the Word.

150,000+

devotionals completed

we exist because they do

our community

What started as a way to track our social activity, has turned into a beautiful glimpse into the lives of our community.

550,000+

Moments tagged with #gritandvirtue

Since launching in 2015 we’ve intentionally spent time learning how to best serve our community. We launched surveys to gauge their needs. They spoke. We listened. Now we journey together.

3,000+

women surveyed and interviewed

Our website serves as a resource center for our community. Featuring interviews, stories, and insights from our team, partners, and amazing contributors.

110+

countries tuning in

We believe in helping women build up their spiritual confidence and their walk with God. So, we’ve developed a series of Devotionals to help them dive deeper into the Word.

150,000+

devotionals completed